{"id":2435,"date":"2026-01-07T00:00:00","date_gmt":"2026-01-07T00:00:00","guid":{"rendered":"https:\/\/felipes41.sg-host.com\/back-to-the-basics-post-9\/"},"modified":"2026-07-17T18:15:18","modified_gmt":"2026-07-17T18:15:18","slug":"de-volta-ao-basico-post-9","status":"publish","type":"post","link":"https:\/\/fiolegal.com\/en\/de-volta-ao-basico-post-9\/","title":{"rendered":"Back to the Basics | Post #9"},"content":{"rendered":"<p><\/p>\n<p>Your startup\u2019s NDAs are protecting the wrong things.<\/p>\n<p><\/p>\n<p>Every founder wants an NDA signed before the first meeting.<\/p>\n<p><\/p>\n<p>It feels safe \u2014 like locking the door before showing the blueprint.<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/fiolegal.com\/wp-content\/uploads\/2026\/07\/121857_6fb05983388d45989ec44a957e401c0b_mv2-scaled.webp\" alt=\"Foto em close das m\u00e3os de uma pessoa de neg\u00f3cios a assinar um Acordo de Confidencialidade (NDA) numa mesa de reuni\u00f5es, ilustrando a falsa seguran\u00e7a que o documento pode oferecer sem a devida estrat\u00e9gia.\"\/><\/figure>\n<p><\/p>\n<p>But in practice, most NDAs protect the other side more than they protect you.<\/p>\n<p><\/p>\n<p><strong>Confidentiality <\/strong><strong>\u2260 Ownership<\/strong><\/p>\n<p><\/p>\n<p>An NDA only says: \u201c\ud835\ude20\ud835\ude30\ud835\ude36 \ud835\ude24\ud835\ude22\ud835\ude2f\u2019\ud835\ude35 \ud835\ude25\ud835\ude2a\ud835\ude34\ud835\ude24\ud835\ude2d\ud835\ude30\ud835\ude34\ud835\ude26 \ud835\ude38\ud835\ude29\ud835\ude22\ud835\ude35 \ud835\ude10 \ud835\ude35\ud835\ude26\ud835\ude2d\ud835\ude2d \ud835\ude3a\ud835\ude30\ud835\ude36.\u201d<\/p>\n<p><\/p>\n<p>It doesn\u2019t say: \u201c\ud835\ude10 \ud835\ude30\ud835\ude38\ud835\ude2f \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude2a\ud835\ude25\ud835\ude26\ud835\ude22.\u201d<\/p>\n<p><\/p>\n<p>And it definitely doesn\u2019t stop someone from building their own version later \u2014 as long as they didn\u2019t use your confidential info to do it.<\/p>\n<p><\/p>\n<p>So if your \u201c\ud835\ude23\ud835\ude2a\ud835\ude28 \ud835\ude2a\ud835\ude25\ud835\ude26\ud835\ude22\u201d is just a concept \u2014 without code, prototype, or trade secret behind it \u2014 an NDA is a false sense of security.<\/p>\n<p><\/p>\n<p><strong>Real example<\/strong><\/p>\n<p><\/p>\n<p>A Portuguese startup pitching a retail AI tool made investors sign NDAs before every demo.<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/fiolegal.com\/wp-content\/uploads\/2026\/07\/121857_984f0e606ffe4f9b91ae9116f896df3e_mv2-scaled.webp\" alt=\"Foto realista de um empreendedor preocupado num espa\u00e7o de coworking a olhar para o ecr\u00e3 do port\u00e1til, representando a frustra\u00e7\u00e3o ao descobrir que um concorrente lan\u00e7ou um produto semelhante.\"\/><\/figure>\n<p><\/p>\n<p>Three months later, one investor passed on the deal \u2014 and another portfolio company launched a very similar product.<\/p>\n<p><\/p>\n<p>When the founders tried to claim \u201cidea theft,\u201d their NDA was useless.<\/p>\n<p><\/p>\n<p>Why?<\/p>\n<p><\/p>\n<p>\ud835\ude1b\ud835\ude29\ud835\ude26 \ud835\ude15\ud835\ude0b\ud835\ude08 \ud835\ude24\ud835\ude30\ud835\ude37\ud835\ude26\ud835\ude33\ud835\ude26\ud835\ude25 \ud835\ude24\ud835\ude30\ud835\ude2f\ud835\ude27\ud835\ude2a\ud835\ude25\ud835\ude26\ud835\ude2f\ud835\ude35\ud835\ude2a\ud835\ude22\ud835\ude2d \ud835\ude2a\ud835\ude2f\ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude2e\ud835\ude22\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f, \ud835\ude2f\ud835\ude30\ud835\ude35 \ud835\ude2a\ud835\ude25\ud835\ude26\ud835\ude22\ud835\ude34 \ud835\ude25\ud835\ude2a\ud835\ude34\ud835\ude24\ud835\ude36\ud835\ude34\ud835\ude34\ud835\ude26\ud835\ude25. And the pitch deck didn\u2019t include any trade secrets \u2014 just a concept and public-facing product screenshots.<\/p>\n<p><\/p>\n<p>Result: no breach, no claim, and a lot of frustration.<\/p>\n<p><\/p>\n<p><strong>When NDAs Actually Matter<\/strong><\/p>\n<p><\/p>\n<p>\u2705 When sharing technical details (algorithms, source code, pricing models).<\/p>\n<p><\/p>\n<p>\u2705 When exchanging client lists, financials, or proprietary data.<\/p>\n<p><\/p>\n<p>\u2705 When hiring freelancers or agencies who\u2019ll access internal systems.<\/p>\n<p><\/p>\n<p>\ud835\ude3c\ud835\ude63\ud835\ude59 \ud835\ude6c\ud835\ude5d\ud835\ude5a\ud835\ude63 \ud835\ude69\ud835\ude5d\ud835\ude5a\ud835\ude6e \ud835\ude59\ud835\ude64\ud835\ude63\u2019\ud835\ude69?<\/p>\n<p><\/p>\n<p>\ud83d\udeab Intro calls with investors or accelerators.<\/p>\n<p><\/p>\n<p>\ud83d\udeab Early brainstorming meetings.<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/fiolegal.com\/wp-content\/uploads\/2026\/07\/121857_3b3517407c9d447b9775f8a88501ae5a_mv2-scaled.webp\" alt=\"Foto de dois colegas a colaborar ativamente num projeto num escrit\u00f3rio moderno e iluminado, simbolizando que a execu\u00e7\u00e3o e a parceria s\u00e3o mais eficazes do que o segredo.\"\/><\/figure>\n<p><\/p>\n<p>\ud83d\udeab Demo days or public pitch decks.<\/p>\n<p><\/p>\n<p>Overusing NDAs makes you look defensive \u2014 and legally, it adds almost no value.<\/p>\n<p><\/p>\n<p><strong>The Smarter Move <\/strong><\/p>\n<p><\/p>\n<p>\u2022 Protect what\u2019s real: IP assignments, invention clauses, trademarks, and contracts.<\/p>\n<p><\/p>\n<p>\u2022 Keep NDAs short and mutual \u2014 or skip them when the risk is minimal.<\/p>\n<p><\/p>\n<p>\u2022 Focus on building something unique enough that secrecy isn\u2019t your main defense.<\/p>\n<p><\/p>\n<p>Because in startups, execution beats confidentiality every time.<\/p>\n<p><\/p>\n<p><strong>\ud83d\udcda <\/strong><strong>Extra Reading:<\/strong><\/p>\n<p><\/p>\n<p>\u2022 <a href=\"https:\/\/www.wipo.int\/meetings\/en\/doc_details.jsp?doc_id=377101\"><u>https:\/\/www.wipo.int\/meetings\/en\/doc_details.jsp?doc_id=377101<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your startup\u2019s NDAs are protecting the wrong things. Every founder wants an NDA signed before the first meeting. It feels safe \u2014 like locking the door before showing the blueprint. But in practice, most NDAs protect the other side more than they protect you. Confidentiality \u2260 Ownership An NDA only says: \u201c\ud835\ude20\ud835\ude30\ud835\ude36 \ud835\ude24\ud835\ude22\ud835\ude2f\u2019\ud835\ude35 \ud835\ude25\ud835\ude2a\ud835\ude34\ud835\ude24\ud835\ude2d\ud835\ude30\ud835\ude34\ud835\ude26 \ud835\ude38\ud835\ude29\ud835\ude22\ud835\ude35 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[1],"tags":[],"autoria-artigo":[68],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","autoria-artigo-luiza-rey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Back to the Basics | Post #9 - FiO Legal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fiolegal.com\/en\/de-volta-ao-basico-post-9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to the Basics | Post #9 - FiO Legal\" \/>\n<meta property=\"og:description\" content=\"Your startup\u2019s NDAs are protecting the wrong things. Every founder wants an NDA signed before the first meeting. It feels safe \u2014 like locking the door before showing the blueprint. But in practice, most NDAs protect the other side more than they protect you. 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